Traffic & Performance
More than clicks. Planning, testing, and data analysis to connect your offer with relevant opportunities.
What are paid traffic and performance?
Paid traffic is the distribution of ads to defined audiences. Performance means tracking how this media contributes to business objectives. At LUMUS, we connect campaigns, measurement, and testing to guide how your budget is used.
Clicks do not pay the bills.
You invest in ads but do not know which campaigns bring relevant contacts. Reports show reach and clicks, while the connection to opportunities and sales remains unclear. Without that context, increasing the budget becomes a gamble.
Better criteria for investing.
Clear monitoring helps identify waste, compare hypotheses, and decide where to focus the budget. The aim is to learn from campaigns and improve the quality of opportunities, while also considering your offer, customer service, and sales process.
Planning, execution, and continuous optimization.
We define objectives before advertising and review decisions based on the available data. Scope, channels, and budget are aligned with your business's current stage.
Setup and Tagging
We plan events, tags, and conversion indicators while respecting privacy and consent requirements. We validate what can be measured and the limits of attribution.
Media Planning
We define audiences, objectives, and budget allocation across channels such as Google and Meta, according to the buying journey and the agreed scope.
Creation and Testing (A/B)
We develop variations of ads, messages, and targeting. We compare hypotheses with enough data volume to guide the next adjustments.
Analysis and Scaling
We review costs, conversions, and contact quality with the client. We recommend adjustments and possible budget increases based on evidence, not merely on click volume.
Media spend and service management are defined separately in the proposal. Results vary according to the market, offer, investment, and sales operation; sales or returns are not guaranteed.